Fairway Partners

 

Fairway Partners is an investment firm led by experienced executives in venture capital and digital entertainment.

The company is dedicated to supporting the growth of founders who are building the infrastructure for interactive media.

 

 

The wordmark is Archivo Regular and the color palette is a mix of pale mint tones reminiscent of post-it notes, a staple of founders that are constantly workshopping their next project.

 

 

The word “modular” became the cornerstone for this solution, impacting both the UX and the visual elements of both the identity and the website.

 

 

Investment portfolios grow, teams expand and collaborators stack, the challenge was to create a system which allows for a visual approach that can easily expand as time goes on.

 

 

 

 

The navigation was a result of a couple of iterations of experiments with a fixed side menu. We wanted the viewers to have a constant overview of the website’s contents and to navigate quickly towards their interest points.

 

 

 

 

Live website: Fairway Partners
Website development: Andreja Sokolović

  • Visual Identity
  • Website Design

2024.

Index

Obala Studio

Fairway Partners Ltd. is an investment firm led by experienced executives in venture capital and digital entertainment.

The word “modular” became the cornerstone for this solution, impacting both the UX and the visual elements of both the identity and the website.

Investment portfolios grow, teams expand and collaborators stack, the challenge was to create a system which allows for a modular visual approach that can easily expand as time goes on.

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