Jelena Ilić’s Lawyer Practice

Jelena Ilić is a lawyer based in Sombor, Serbia. She wanted a re-design of her logo and stationary items for her practice.

The logo was my main challenge. I wanted to make it a monogram in a square field with the letters being abstract but still recognizable. I quickly landed on breaking the square into vertical thirds and found that to be very visually balanced. I tried close to 50 variations and narrowed it down to a couple of the most successful ones.

Here is what the process looked like:

After I decided on what the logo will be, I had fun making the layouts for her memo, business card, invoices and offers.

 

Print: Printarija

  • Visual Identity

2024.

Index

Obala Studio

Fairway Partners Ltd. is an investment firm led by experienced executives in venture capital and digital entertainment.

The word “modular” became the cornerstone for this solution, impacting both the UX and the visual elements of both the identity and the website.

Investment portfolios grow, teams expand and collaborators stack, the challenge was to create a system which allows for a modular visual approach that can easily expand as time goes on.

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